Jongin Chong

Jongin Chong stands as a beacon of innovation and excellence in the cosmetics industry, boasting an illustrious career that spans almost three decades. Jongin's journey commenced with the successful launch of several iconic brands under the umbrella of Amore Pacific, including Laneige, Sulwhasoo, Aritaum, and Innisfree, which quickly became synonymous with quality and ingenuity.

Continuing to blaze a trail of success, Jongin's expertise and visionary leadership led him to make significant contributions to Nature Republic and Sinsegae International, where he orchestrated the launch of the widely acclaimed Vidivici brand. His relentless drive and adaptability were further evidenced during his tenure as the CEO of China Herb Hill, where he honed his skills to cater to the specific demands of the Chinese market.

In 2017, Jongin's entrepreneurial spirit led him to establish the highly regarded China Bidigri Brand Agency, solidifying his status as a pioneer in the cosmetics industry. As the CEO of Re:Cosme Cosmetics from 2023 onwards, Jongin embarks on a new chapter, poised to revolutionize the industry once again with his unwavering commitment to excellence and innovation.

With an impressive portfolio that includes the launch of thirty cosmetic brands, Jongin's expertise spans every aspect of the cosmetics business, from branding and marketing to manufacturing (ODM & OEM), as well as export. Jongin continues to reshape the future of beauty, leaving an indelible mark on the industry with his forward-thinking vision and unparalleled dedication.

Revolutionizing the World of Beauty and Cosmetics