Edward Tan by the alias @nitchtwitch is a Singaporean beauty and lifestyle content creator. By day, Ed is the marketer making waves in the music entertainment industry. By night, he is a content creator serving up fresh looks, hot takes and a side of humor with leading brands like Watsons, Guardian, Omron, Shopee, Lazada, Philipps, L'Oreal Paris, Miguhara, Banobagi and many more!