[LVMH P&C/엘브이엠에치 코스메틱스] Fresh Digital Media Specialist

엘브이엠에치 코스메틱스

Posted on 2021.04.23

Location : Seoul, Korea
Career Area : Marketing, Research

Job Description

1/ Digital Media Strategy
– Build the digital strategy across channels in conjunction with the overall media plan
– Explore proactively new channels to enrich brand’s digital media territory
– Create engaging mobile and cross-marketing initiatives to drive traffic to e-commerce
– Develop the new digital channel and format to enhance brand/campaign awareness among new generation
– Identify best schedule, frequency, formats and media platforms to achieve relevant and highly engaging results for each campaign on display and social media channels
– Coordinate the paid and digital programs calendar with local teams; Marketing, PR, Online and Retail activities
– Ensure that all digital media is optimized and tracked for evaluation

2/ Search Engine Marketing
– Drive search strategy based on marketing/communication/E-commerce objectives to increase SEM
– Build search engine volume and efficiency forecasts, making recommendations on keywords selection, liaising with the HQ and local media agency
– Initiate tests (keywords bids, ad copy, landing pages) to improve key metrics (click, search, convert) in collaboration with media agency

3/ Data / Analytics / Monitoring
– Evaluate media campaigns and activations from multiple data sources especially from Google Analytics, and draw clear conclusions and actionable recommendations
– Analyze ROI(ROAS, conversion data, etc.) and results of integrated digital media, and report it to team and HQ on a regular basis
– Manage the brand website with GA analysis on a regular basis

4/ Social Media Strategy

– Develop monthly/weekly content calendar for owned media channel(IG)
– Communicate with HQ to align contents calendars & monthly performance report
– Develop mix plans to optimize our social channels and leverage a targeted audience to push awareness, engagement and conversion

5/ Marketing Intelligence
– Monitor the media marketplace to stay ahead of trends, identify opportunities and emerging issues, while understanding new technologies and consumer insights
– Share inputs regarding media environment evolution especially digital transformation

6/ Others
– Regular reporting and overall management of agencies (media, viral agencies)
– Expense reporting and invoicing (PO) of the digital activations
– Support communication team with PR event, local production, magazine tie-up  
– Manage sample order process

Job Requirements

– University degree
– Minimum 5-7 years of digital media experience in the cosmetic or FMCG industry(digital media agency experience preferred)
– Passionate about digital, e-business and data-driven insights
– Pro-efficient with GA 360, SEO/SEM optimization, paid social campaigns
– Effective and professional communication skills in English
– Positive attitude, passion for the brand, interpersonal skills are the must
– Possesses sense of style, image, and diplomacy which permits to perform successfully as communications professional
– Ability to handle multitude of projects and issues at one time

Additional Information

  • 커리어수준 : 중간관리자
  • 급여사항 : 면접 후 협의
  • 고용형태 : 정규직
  • 경력여부 : 경력

Guidelines for Applicants

  • 전형방법 : 1차 서류전형, 2차 면접전형
  • 제출서류 : 한글이력서, 영문이력서, 한글자기소개서 (각종 증빙서류는 서류전형합격자에 한해 추후제출)
  • 이력서 양식: 
  • 접수방법 : 이메일 (hrkorea@diormail.com)
  • 마감일 : 2021.03.25
  • 채용담당: 인사담당자 / +82-2-3438-9500 / hrkorea@diormail.com

Company Information

LVMH P&C / 엘브이엠에치 코스메틱스

폐사는 프랑스에 본사를 두고 다수의 럭셔리 브랜드를 보유하고 있는 LVMH 그룹의 향수 및 화장품 계열의 100% 외투법인 한국지사이며 향수 및 화장품 브랜드로 Parfums Christian Dior, Guerlain, Make Up For Ever, Kenzo 및 Benefit, Fresh가 있습니다.


서울시 종로구 종로 3길 17 광화문 D타워 11층 / Jongno-gu, Seoul, Korea



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