[GUCCI Korea/구찌코리아] Ecom Digital Marketing specialist


Location : Seoul, Korea
Career Area : Marketing, Research

Job Description

We are looking for exceptional talent! Check out this job opportunity in GUCCI. 

Position                  : E-com Digital Marketing Specialist
Department           : E-Commerce

Report to                : E-com Insights & Marketing Sr. specialist

Key Accountabilities

If this is you, you’ll be in charge of leading the strategy for daily marketing activations focused on client engagement, membership acquisition, retention. A test-and-learn approach will underscore all work, and you will be charged with helping shape client segment learning agendas and measurement plans, to unlock our ability to “read the consumer” daily.
As a person you are passionate about people, business, and continuously driving better performance. You are energized by driving business growth and contributing to overall success of Gucci through providing an excellent client experience in all touchpoints.
For this role we believe you have minimum 6-7 years of experience in Digital Marketing, eCom, Client Experience/Support or similar as well as experience in driving output within set scope and following up results. Further, you have experience using business intelligence and metric driven data for client Insights or client and experience in a multichannel environment or similar competence, built through the career. You also have eCommerce based experience. Good understanding and skills on Google Analytics is preferred.


  • Responsible for digital performance strategy & investment by channel, including Website, SEO/SEM, social media and display advertising focusing on lower funnel
  • Complete the manage the forecast/plan of monthly budgets in-line with finance
  • Initiate and launch owned media loyalty program 
  • Monitor competitors’ interesting initiatives and stay up to date on latest industry developments, trends and best practices
  • Seek for opportunities of Affiliate marketing, plan & execute
  • work cross-functionally with key partners across brand Engagement, client engagement team, etc.


  • Structure complex and ambiguous strategic problems 
  • Identify issues, develop hypotheses, and execute in-depth analyses to translate data into actionable insights and make recommendations based on your findings 
  • Perform ad hoc analyses, conducting research, and building reports and KPI dashboards for real-time monitoring of performance             
  • Weekly/monthly/Quarterly ECOM KPI tracking by channel such as sales, traffic, query, etc
  • Create data-driven, actionable insights on client behavior, optimizations of website, business drivers and new business opportunities.
  • Identify new traffic and customer engagement opportunities. 
  • Plan eClienteling programs based on sales, traffic, client data analysis incl. Concessions 
  • Big data analysis for luxury eCom client behavior for new opportunities 
  • Liaise with WW to drive projects when required

Job Requirements

Key Requirements

  • have minimum 6-7 years of experience in Digital Marketing, eCom, Client Experience/Support or similar as well as experience
  • Act as a member of the eCom team and proactively contribute to eCom plan/output in order to deliver to the common objectives and goals
  • Advanced knowledge of SEM, SEO and Web Analytics tools
  • Advanced knowledge of MS Excel
  • Able to handle large sets of complex data with excellent attention to details
  • Strong analytical and problem solving skills
  • Collaborate with agencies and internal stakeholders.
  • Curiosity, passion for Internet and strong team spirit
  • Good verbal and written communication skills.
  • Fashion, FMCG Backgrounds are  Preferred

Additional Information

  • 커리어수준 : 대리, 과장
  • 급여사항 : 면접 후 협의
  • 고용형태 : 정규직
  • 경력여부 : 경력

Guidelines for Applicants

  • 전형방법 :  서류전형-면접전형
  • 제출서류 : 필수서류: 1개파일 (영문이력서, 경력기술서)
    (각종 증빙서류는 서류전형합격자에 한해 추후제출)
  • 접수방법 : 이메일 (recruit@kr.gucci.com)
  • 마감일 : 2021.06.10

Company Information

Gucci Korea / 구찌코리아

구찌는 1921년 창업 이래 최고급 소재 사용을 고집하며 토스카니 지역 숙련된 장인들의 장인정신과 참신하고 매력적인 디자인을 만들어내는 전통을 중시하고 있습니다.
구찌의 성공요인은 전세계 유명인사를 비롯하여 까다로운 안목을 가진 고객들에게 잘 알려진 강력한 아이콘이라는 점입니다.
구찌 제품은 시대와 장소에 따라 모던하게 그리고 혁신적으로 변모를 거듭하며 다시 태어나고 있습니다.

서울시 강남구 영동대로 517 아셈타워 / Gangnam-gu, Seoul



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