[Coach Korea/코치코리아] 마케팅 Assistant PR Manager (정규직 사원 말 – 대리)


Location : Seoul, Korea
Career Area : Marketing, Research

Job Description

  • Support Head of Marketing to develop and execute strategies to meet brand objectives within a focus on connecting with the PR/Media community and building fashion credibility
  • Support Head of Marketing and Communication to develop media strategy and execute advertisement placement
  • Partner with global digital team and local digital agency to develop and execute a digital and social media plan to support seasonal focus and local calendar
  • Manage day-to-day PR activities; including press releases
  • Develop and nurture relationships with Editors, drive opportunities for kickback and editorial coverage
  • Collaborate with marketing counterparts to develop highly effective, integrated editorial/marketing plans
  • Manage product sample order schedule for each season/product launch by closely working with NY HQ  to ensure timely delivery and optimized sample assortment.
  • Support press trips and shootings outside the country (i.e., NY shootings)
  • Support media tie-ups in most effective media sources.
  • Support influencer and Celebrity strategy, managing relationships and activities with KOLs for the Korea market that will enhance visibility and relevance for Coach brand
  •  Lead planning and execution for small scale and large scale PR events, held in store as well as 3rd party locations, engaging Media, Influencers, Celebrity
  • Monitor competitors’ activities, relevant industry trends, events, and opportunities
  • Prepare PR monthly press clipping report

Job Requirements

  • Bachelor’s degree required.
  • Minimum 4 years sales PR/Communication related experience
  • Experience working in luxury brands, retail, fashion or consumer goods industry a plus
  • Ability to translate Coach brand into strategic PR initiatives to increase brand awareness and drive editorial coverage and brand recall
  • Organizational and high analytical skills with the ability to resolve complex problems and/or situations especially PR matters
  • Proven track record of translating analytical findings to broader audience and ability to build credibility
  • Self-confidence and initiative to work cross-functionally.
  • Highly organized and ability to adapt quickly to changing priorities.
  • Must be a team player who thrives on deadline-driven projects.
  • Fluent written and verbal communication skills

Additional Information

  • 커리어수준 : 사원
  • 급여사항 : 면접 후 협의
  • 고용형태 : 정규직
  • 경력여부 : 경력

Guidelines for Applicants

Company Information

Coach Korea / 코치코리아

Coach was founded in 1941 as a family-run workshop, and today is a leading New York design house of modern luxury accessories and lifestyle collections. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality, and our commitment to the customer experience.
In May 2015, COACH, Inc. acquired Stuart Weitzman, a leading designer and manufacturer of women’s luxury footwear. Similar to COACH, it is a brand built on offering innovation, relevance, and value to a loyal customer base, and is known for its craftsmanship and quality – merging fashion and function. In May 2017, COACH, Inc. also announced the acquisition of Kate Spade, which offers fashion products for women and children, as well as home products. With this move, COACH, Inc. establishes itself as a New York-based house of modern luxury lifestyle brands.
At COACH, Inc., we bring together strong, collaborative people in a culture of mutual respect, support, accountability, and passion for the brand and product. Our goal is to offer an inspirational and modern workplace that allows for exceptional talent to thrive.

서울 중구 남대문로9길 40, 센터플레이스 6층 / Jung-gu, Seoul


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