이케아 코리아

Location : Seoul, Korea
Career Area : Advertisement

Job Description

  • You enable IKEA Korea to promote and protect the IKEA brand through effective media and stakeholder relations. You will be the key member of the country PR/Media Relations of IKEA Korea contribute to the business by managing, steering and ensuring the implementation of the strategy for commercial and corporate PR and Media relations. Further, you understand that Media Relations is an integrated part in campaigns and have close cooperation with the other parts of the communication team, as well as with Commercial and other functions.

    You will:

    • Promote and protect the IKEA brand through effective media and influencers relationships in close cooperation with other relevant functions
    • Manage reactive, proactive and activist communication externally through media & strategic influencers relationships
    • Be part of country corporate and commercial PR/media relations strategy (focus on earned and owned media): create media/stakeholder engagement plan for effective reactive, proactive and activist communication
    • Effectively and proactively drives and elevates the brand awareness of the company among public through effective and targeted media use – co-leading events, all brand activation initiatives with other functions
    • Stay up-to-date on current affairs in order to create opportunities to position our stories in a way that resonates with the outside world.
    • Be a communication business partner for various function and a direct contact to support communication needs and the specific projects
    • Build a understanding of IKEA and IKEA Korea in order to tie communications work directly to desired business outcomes
    • Be a partner to business leaders when it comes to Public and Media Relations
    • Develop communication preparedness for reputational issues, risks and crisis and take initiative on all negative publicity and potential reputational issues.
    • To act as spokesperson when appropriate. Develop and implement spokesperson plans to support focus areas and prioritized topics.
    • Be responsible for developing and implementing process for media inquiry and product loans

    In this role you will report to the Country Communication Manager

    This role is in Service Office of IKEA Korea located in Gwangmyeong city,

Job Requirements

  • We are looking for a talent who is passionate in PR and understands local media landscape with practical experience. You feel affinity with creating engaging communication and working with media relations and stakeholder management and energized by working both independently and interdependently with communication network and cross functions. You are also motivated to work agile and being open to the change, adoption of new technologies and new ways of working.
    We believe that you have experience in leveraging media contacts, crisis communication, collaborating in change as well as working with strategic communication and/or business knowledge + PR agencies experience / management.

    Your knowledge, experience and skills
    • Proven advanced experience in strategic communications or equivalent and a minimum of 3-5 years of external (incl. Social Media) communication experience.
    • Deep knowledge of how to manage communication by defining, executing and follow-up communication to relevant stakeholders
    • Decent experience of working in the field of media relations including crisis communications
    • Up-to-date knowledge of the complete media landscape (including social media), usage and measurements
    • Understanding of the process for delivering efficient communication by different channels
    • Using insights to follow up country communication strategies, plans and activities to meet IKEA business and receiver needs
    • Communication skills in English both spoken and written and strong documented leadership skills

    In addition, you demonstrate strong entrepreneurship, by sharing creative thinking and ideas, learning new areas with the ability to understand the complexity of business and the role of communication as an integrated part of the business. Your interpersonal skills and capability to collaborate with internal and external stakeholders are excellent, and your ability to communicate verbally, visually and in writing in an inspirational way with IKEA tone of voice. You know how to take a take the role in communication with the business goal, co-workers and public trust in focus and comfortably handle stressful and unpredictable situations in a dynamic business environment.

Additional Information

  • 커리어수준 : 사원
  • 급여사항 : 면접 후 협의
  • 고용형태 : 정규직
  • 경력여부 : 경력

Guidelines for Applicants

  • 전형방법 :  1차 서류전형 > 2차 면접전형
  • 제출서류 : 영문이력서, 영문자기소개서 (각종 증빙서류는 서류전형합격자에 한해 추후제출)
  • 접수방법 : 홈페이지 (https://ikea.avature.net/ko_KR/Internal/JobDetail/1/91834)
  • 마감일 : 2021.07.30

Company Information

IKEA KOREA / 이케아 코리아

이케아는 집에서의 생활에 대한 열정을 가지고 있는 가치지향적인 기업입니다. 이케아의 모든 제품들은 집을 보다 더 좋은 곳으로 만들기 위한 이케아의 아이디어에서 비롯합니다. 이케아는 ‘많은 사람들을 위한 더 좋은 생활을 만든다’는 비전 아래 ‘보다 많은 사람들을 위하여 멋진 디자인과 기능의 다양한 홈퍼니싱 제품을 합리적인 가격에 제공한다’는 생각을 경영철학으로 삼고 있습니다. 이케아는 공급업체들과 장기적인 관계를 맺고, 자동화 생산에 투자하며, 제품을 대량 생산하여 전 생산 과정의 가치 사슬을 최적화합니다. 이를 통해 이케아는 소비자들에게 좋은 품질의 제품을 합리적인 가격에 제공하기 위해 노력합니다. 이케아의 비전은 홈퍼니싱 솔루션 제공을 넘어 모든 이해관계자들이 더 나은 생활을 누릴 수 있도록 하는 것입니다.

경기도 광명시 일직로 17 14352 / Gwangmyeong-si, Gyeonggi-do



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