[NETFLIX/넷플릭스 코리아] Publicity Manager – Korean Originals

넷플릭스 코리아

Location : Seoul, Korea
Career Area : Marketing, Research

Job Description

We are looking to hire a creative self-starter who loves entertainment, especially Korean Content. You will have a deep understanding of how to develop strategic publicity campaigns, the ability to work well with anyone, anywhere, and be excited by creative single/multiple title storytelling, and innovative campaigns that spark impactful conversations about Korean Content – from films to series to unscripted.
Reporting to the PR Director for Korea, the role requires the ability to build and maintain strong rapport with external stakeholders such as talent management companies, filmmakers, showrunners, IP holders (often publishers), production partners and such. It also requires the ability to become a strong cross-functional partner to Content, Content Legal, Photo and A/V Studio, Marketing/IP, Editorial and Publishing, Awards, and other groups.

Job Requirements

Key Responsibilities:

  • Identify titles that will drive the business in Korea
  • Set strategy & execute publicity campaigns for Korean Content by working closely with cross-functional counterparts locally 
  • Continue to build strong relationships with talent management companies and other key external stakeholders
  • Explore and continuously build strong relationships with key media outlets, journalists, and influencers
  • Run campaigns across earned media channels, including broadcast, print and online to maximize title promotion
  • Create cultural moments and high impact campaigns, with an emphasis on trying new and innovative ways to promote titles
  • Formulate and manage a budget, and give visibility into the process successfully
  • Act as the point of contact of showrunner/filmmaker, production partners, and talent reps to discuss the publicity strategy for the title — also working with requests and approvals for campaigns assets including photography, glam, interviews, BTS, clips, and other AV materials
  • Act as the informed captain to coordinate set visits, talent tours, virtual junkets, and any other interview opportunities 
  • Develop useful and impactful press materials in support of the campaign for media use 
  • Set and implement screening strategy 
  • Manage publicity agencies

The ideal candidate is/has…

  • Have creative eyes, and know how to make a cool creative extra-cool, for our arts, and AVs
  • A seasoned creative exec / marketer with 9+ years of experience in building and directing creative campaigns
  • Passionate about great stories. You can talk on and on about your favourite shows, genres, and creators you admire for your life.
  • Have full of crazy ideas that innovatively bridge two seemingly unrelated things together and create a fun campaign that will make people talk. 
  • Understand how to engage with our fans across different platforms with the right message, and types of creative. 
  • A natural leader and project manager, working with multiple teams; also you are a selfless, collaborative marketing professional who will go beyond your roles to get great works done. 
  • Need a mastery of verbal and written communication as well as presentation skills — both in Korean and English. 
  • Have experiences working with multicultural teams 
  • Feel comfortable to make tough decisions under pressure and uncertainty. 
  • Open for constructive / candid feedback; you are also courageous to give ones.

Additional Information

  • 커리어수준 : 팀장. 부장. 10년 이상
  • 급여사항 : Top of the personal market
  • 고용형태 : 정규직
  • 경력여부 : 경력

Guidelines for Applicants

Company Information

NETFLIX / 넷플릭스 코리아

Netflix is the world’s leading streaming entertainment service with 183 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without adverts or commitments.

Visit Our Jobsite to learn more about exciting opportunities: https: http://jobs.netflix.com/

Learn about our Culture: https://jobs.netflix.com/culture

Jongno-gu, Seoul, Korea



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