[BURBERRY/버버리코리아] Client Engagement Assistant Manager


Location : Seoul, Korea
Career Area : General Office Work

Job Description

Job Purpose
Supporting the Client Engagement Manager of Retail, this role’s key purpose is to drive and be responsible for Client Engagement performance in the region. This role will communicate with internal stakeholders (Retail, Retail Operations, Training, and Marketing) with the aim to plan and implement through the Retail Line a consistent and commercially impactful customer strategy, aligned with the global strategy

Client Engagement Performance
•    To support Client Engagement Manager, communicate with HQ to define retention targets for the region and for individual stores
•    Report back to Client Engagement Manager on performance and customer retention strategy plans. Provide regular HQ feedback
•    Regularly monitor stores’ performance and obtain from the Client Engagement Analyst the necessary insight to unlock specific opportunities
•    Execute in-store client retail activations and promotions following the Global guideline and local initiatives
•    Review and discover partner companies to carry out local initiatives

Customer Retention Strategy Planning
•    In line with the Global Customer Retention Strategy, develop yearly, quarterly and monthly regional plans to be executed through the Retail line
•    Communicate to Regional President and Client Engagement Managers key CRM focuses and actions
•    Interpret on a monthly basis key top customer retention opportunities and input this as part of the customer strategy plans for the Retail leaders
•    In partnership with the Client Engagement Manager and Marketing to define the regional value proposition that would maximize the overall contact strategy targeting

Set up Retail for Client Engagement success
•    In partnership with Training, define a holistic CRM training plan, looking at on-boarding, ongoing support and ad hoc training needs
•    In partnership with Corporate Client Engagement team and Retail Operations, ensure all stores receive and are able to use all CVM tools
•    Coordinate a consistent regional Quality Monitoring of the program and follow up on any challenge that arises. Regularly feedback to corporate on quality of communication from Sales Associates
•    Set Client Engagement Budget and monitor ROI
•    In partnership with Regional President, ensure that in-store CRM Leads are appointed, regularly assessed and upskilled if needed
•    Support and coach in-store CRM Leads, by filtering down key monthly CRM messages and by gathering feedback
•    Guardian of legal & operational compliance of CRM activities for the region

Job Requirements

•    At least 3~5 years of experience in CRM / Clienteling role
•    Strong Presentation and Negotiation skills required
•    Project Management Experience

Additional Information

  • 커리어수준 : 사원
  • 급여사항 : 면접 후 협의
  • 고용형태 : 정규직
  • 경력여부 : 경력

Guidelines for Applicants

Company Information

BURBERRY / 버버리코리아

Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.

서울시 강남구 도산대로 459 / Gangnam-gu, Seoul


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