[PRADA Korea/프라다코리아] CRM Specialist

프라다 코리아

Location : Seoul, Korea
Career Area : Marketing, Research

Job Description


The CRM Specialist, supporting the Regional CRM manager, will be responsible for developing, implementing and executing strategic CRM programs and campaigns with the goal of increasing customer loyalty and spend of current and prospect clients for both Prada and Miu Miu brands.


  • Develop and implement CRM Clienteling initiatives to support the needs of the business including defining client targets, tools and resources needed to drive client interactions and engagements, store appointments, revenues and long term customer loyalty
  • Develop CRM insights and intelligence to support and promote new commercial actions on individual segments in the customer base (eg. outreach initiatives)  
  • Support the Regional CRM Manager to identify groups of High Potential clients and developing actionable plans to cultivate the clients within the brand   
  • Support stores in the implementation of the clienteling strategy and CRM best practices (eg. Developing effective presentations and training materials for store teams focused on client development and clienteleling initiatives)
  • Partner with retail operations teams to coach and develop stores on CRM KPIs, compliance with CRM programs and priorities, data quality and contactability and related digital retail tools (eg. C_Sphere app)  
  • Support the management of the Loyalty & Experiences Gifting Program and associated loyalty budget by developing and executing initiatives utilizing this budget to strengthen client relationships 

Job Requirements

At least 5 years of work experience in global brands is preferred
Strong communicator with extensive experience to translate data/consumer insights into new campaign/program development 
Expertise in Excel and Powerpoint to create effective presentations and experience drawing conclusions and recommendations from reports
Familiarity with competitive marketplace and passion for consumer trends and development of personal customer relationships
Experience in luxury, fashion, hospitality or high-end retail preferred
Good command in English and local language (Korean)

Additional Information

  • 커리어수준 : 사원
  • 급여사항 : 면접 후 협의
  • 고용형태 : 정규직
  • 경력여부 : 경력

Guidelines for Applicants

  • 전형방법 :  1차 서류전형 > 2차 면접전형
  • 제출서류 : 한글이력서, 영문이력서, 한글자기소개서 (각종 증빙서류는 서류전형합격자에 한해 추후제출)
  • 접수방법 : 이메일 (Recruiting.Seoul@prada.com)
  • 마감일 : 채용시까지
  • 채용담당 : 인사담당자 / +82-2-3218-5338 / recruiting.seoul@prada.com

Company Information

PRADA Korea / 프라다코리아

본사는 이태리의 명품 Brand인 ” PRADA”의 100% 출자 현지법인으로서 PRADA와 MIU MIU 브랜드 제품을 본사로부터 수입하여 국내 백화점 및 면세점 직영 매장을 운영하고 있습니다.


서울 강남구 압구정로 439 대산빌딩 프라다코리아(유) / Gangnam-gu, Seoul, Korea



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