[Logitech/로지텍코리아] Marketing Specialist, Gaming


Location : Seoul, Korea
Career Area : Marketing, Research

Job Description

The role:

Logitech G is looking for a gaming marketing specialist to be instrumental in the development and execution of our Logitech G brand strategies in Korea. You will help make Logitech G as #1 gaming gear brand in e-sports scene, the gear of choice for gamers, engage with gamers and e-sports fans to help drive brand equity and revenue. This position will be reporting solid line to Korea gaming category manager. The key approach is to embrace the strength & the innovation of Logitech Products, understand consumer needs and sales & marketing programs, to support Logitech business strategy and decision with right marketing strategy.

Your contribution:

Reporting to KR gaming marketing manager, this role is integral to developing & executing digital, PR & social, etail/retail display More specifically, this role includes

  • Develop digital strategies for gaming that drive business by optimizing our digital marketing mix, driving more traffic to etail pages and making more our product content more SEO driven
  • Lead to create and optimize local digital assets (i.e., ads, product pages) and enforce proper execution of strategies for best-in-class digital advertising and etail merchandising
  • Collaborate with local sales to develop best in class POSM & brand zone to strengthen retail/etail visibility with more spaces secured
  • Develop new business with gaming titles, e-sports teams, streamers, Influencers and new media and work closely with them
  • Plan and execute on & offline event/sponsorship with key gaming/e-sports partners
  • Own overall PR & digital marketing insights, reporting and tools, including KPIs setup and measures on ROI, to ensure successful measurement and consistently deriving insights from results
  • Collaborate with relevant departments (Regional  team / Internal Category & Sales team / Agencies) to drive success in gaming business, identify key players and coordinate actions

Job Requirements

Key Qualifications:

We’re looking for a team player; someone who’s able to adapt and work collaboratively with multiple teams. A positive and enthusiastic worker who willing to initiate and explore new ideas.

For consideration, you must bring the following minimum skills and behaviors to our team

  • +3 years in Marketing experience with strong familiarity of paid media campaigns, strategies and tactics
  • A proven track record in the implementation of successful digital marketing campaigns in consumer industry (Display, SEO, paid/owned social, etc.)
  • Understanding of esports and how to build effective gaming communications
  • General Knowledge of IT & gaming industry
  • Good understanding of broader online and offline marketing mix and marketing attribution
  • Experience managing and influencing digital media agencies to drive measurable KPIs and results
  • Strong attention to detail with effective communication, analytical and organizational skills
  • Able to independently structure and manage workflow and priorities
  • University Bachelor or above
  • Above all, passion for the gaming industry and e-sports world

Additional Information

  • 커리어수준 : 대리. 과장. 5년이상
  • 급여사항 : 면접 후 협의
  • 고용형태 : 정규직
  • 경력여부 : 경력

Guidelines for Applicants

  • 전형방법 :  1Interviews after Resume screening
  • 제출서류 : Both English & Korean resume in 1 PDF
  • 접수방법 : 이메일 (hjung@logitech.com)
  • 마감일 : 2021.08.19
  • 채용담당 : Hayley Jung / +82-2-6101-5765 / hjung@logitech.com

Company Information

Logitech / 로지텍코리아

일상생활에 필요한 다양한 제품을 디자인하는 로지텍은 30년전부터 사람과 컴퓨터를 이어주는 PC 주변기기를 선보여왔고, 현재는 PC, 게이밍, 비디오 등의 분야에서 다양한 제품을 선보이며 우리의 삶을 디지털 경험과 연결하고 있는 스위스 기업니다. 1981년 설립된 스위스 상장기업으로 스위스 증권거래소 미 나스닥 글로벌 셀렉트 마켓에서 거래되고 있습니다.

서울 영등포구 여의공원로 101 CCMM빌딩 402B/C 로지텍코리아 / Yeongdeungpo-gu, Seoul



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