[DIAGEO/디아지오코리아] Communications Manager


Posted on 2021.03.24

Location : Seoul, Korea
Career Area : Marketing, Research

Job Description

The Corporate Relations (CR) team’s role is to protect and promote Diageo’s reputation and license to operate, in service of becoming the most trusted and respected consumer goods company.  CR will work as business owners and strategic partners to transform the competitive environment within which we operate, unlocking values. 


About You
Communications Manager plays an essential role as part of CR in meeting objectives through his/her leadership, strategic development and execution of our corporate communications/brand PR strategy, channel and promotion of company’s public profile via new media. 


About the Role

  • Corporate Communications:

    • Develop corporate communication strategy and target to build positive corporate image in Korean market including creating mid-term and long-term strategy and goals 
    • Own the media relationships and deliver corporate stories representing Diageo Korea to media
    • Independently manage communication budget including planning and budgeting with deep insight to achieve communication deliverable targets  so that communication can support ultimate business goal 
    • Initiate and lead business-sensible and ambitious communications plan by leading and working with third-party agents and stakeholders in achieving goals and targets aligned with CR head and company 
    • Successfully manage risk in media thru communication strategies, media engagement strategy and position statement development 
    • Engage relevant cross functional teams in developing internal/external messages in needs


  • Brand Communications:

    • Significantly improve Diageo brand image, favorability and advocacy thru brand PR strategies, plans and executions 
    • Amplify brand campaign impact thru creative brand stories which is compelling to media and our target consumers and stakeholders
    • Take the leadership in developing brand PR strategy and plans thru catching up media environment and expertise in new media trends
    • Share the knowledge, external media environments and trends in PR with marketing to support capability build up in Diageo organization


  • Society Programs:

    • Develop 10-year strategy and plans of Society 2030 ambitions which is optimal and practical plans for Diageo Korea
    • Develop, propose budget plan and align it with Diageo Korea leadership to achieve targets in Korean market
    • Engage internal teams and the senior leadership team to embed Society 2030 spirit among Diageo Korea operations and define external partners for maximize the impact of society programs  
    • Understand global Communications and Society targets and philosophy behind. Lead and execute impactful collaborations and activities that moves Diageo Korea towards our global goals
    • Closely communicate and align with APAC CR and global CR teams in aligning the directions and goals to be implemented to fulfil our commitment as part of Diageo 

Job Requirements

  • University degree required
  • Minimum of 8-10 years’ experience in communications discipline within corporate (in-house or agency)
  • Past experiences could include most of the following areas:
     – Media/PR and employee engagement
     – Project, change and crisis/issues management
     – Digital communication management
     – CSR campaign (in-house or agency) preferred
  • Strong content development skills, in both Korean and English. 
  • Exemplary professional and personal communication skills – developed sense of self-awareness and impact on others, with a strength in building relationships
  • Excellent understanding of digital communication management and communication/campaign experience
  • Proven strategic thinking and project management/delivery

Additional Information

  • 커리어수준 : 중간관리자
  • 급여사항 : 면접 후 협의
  • 고용형태 : 정규직
  • 경력여부 : 경력

Guidelines for Applicants

Company Information

DIAGEO/디아지오 코리아

– 영국계 주류 회사
– 윈저, 조니워커, 기네스 등 수입


서울시 영등포구 국제금융로 10, IFC 47층 / Yeongdeungpo-gu, Seoul, Korea



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