FOR IMMEDIATE RELEASE
February 17, 2025
Seoul, Republic of Korea

BIOPLUS International and Exprive Announce Strategic Partnership to Globalize Korea’s Healthcare & Beauty Innovation

Seoul – February 17, 2025 – BIOPLUS International, a leading platform for global bio and healthcare convergence, and Exprive, Asia’s leading expat influencer community, have officially entered a strategic partnership to strengthen Korea’s global medical and beauty branding through multicultural engagement, medical tourism education, and cross-border content activation.

This collaboration follows significant media attention, including coverage by Gukje News and Hankyung Business, which recognized Exprive as a game-changer in expanding Korea’s influence through expat-led content, and BIOPLUS as a keystone event for Korea’s bio-industry globalization.

Partnership Highlights

• Global Influencer Delegation at BIOPLUS 2025
  Exprive will curate and invite top expat influencers across Asia to attend BIOPLUS International in Seoul. Influencers will share Korea’s medical and beauty technologies with global audiences via Instagram, TikTok, YouTube, and Xiaohongshu.

• Medical Tourism & K-Beauty Experience Zone
  BIOPLUS and Exprive will co-host an on-site “Global Experience Zone” featuring live content booths, K-beauty demos, and medical consultations tailored for international guests and influencers.

• Healthcare Globalization Content Series
  A new media campaign featuring behind-the-scenes stories of Korean bio companies, shot through the lens of multicultural influencers, will be launched jointly. This aims to humanize innovation and increase B2B and B2C visibility across markets.

• Educational Collaborations
  Building on Exprive’s educational initiatives, BIOPLUS and Exprive will co-develop programming for international students and professionals interested in medical tourism, biotech marketing, and Korean beauty brand strategy.

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Quotes from Leadership

Min Baek, CEO of Exprive:

“Korea is full of remarkable innovations in bio, beauty, and health—but to truly reach the world, we must tell these stories through diverse voices. That’s what Exprive is here to do, and BIOPLUS is the perfect platform.”

BIOPLUS Organizing Committee Representative:

“This partnership exemplifies our theme this year—Connecting Innovation to the World. Exprive brings the power of multicultural storytelling and global influence to what Korea does best.”

About BIOPLUS International

Hosted annually by KoreaBIO and sponsored by the Ministry of Trade, Industry and Energy, BIOPLUS is Korea’s largest and most influential platform for biotech and healthcare professionals. It connects research, business, and investment across borders.

Website: www.bioplus-interphex.com

About Exprive

Exprive is Asia’s leading expat influencer community. As a certified medical tourism facilitator and multicultural branding agency, Exprive connects global creators with Korea’s health, beauty, and cultural innovations. It operates regional channels including Exprive Arab, Exprive Asia, and Exprive Africa.

Website: www.exprive.com
Instagram: @exprivenow

Contact

Exprive Media Relations
📧 [email protected]
🌐 www.exprive.com