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Project No. PN-FR0002-001 Category Tag

Consumer Brands: East Meets West

Business Unit

Shanghai

Brand Origin

France

Company

Creative Capital - Altavia Company
Comprehensive French branding, sales, and marketing agency founded in 1983 and has 2,500+ professionals serving 500+ brands in 40+ countries in 4 continents. Altavia Asia has 200+ professionals in 8 offices in Asia (China, Indonesia, Tokyo, and Seoul). In 2019, Altavia acquired Creative Capital, a branding agency providing retail, digital, visual identity, packaging, and films with cultural impact for Asian companies and consulting services for Western brands targeting Asian customers.

Industry

Lifestyle, Others

Sub Industry

Branding & Marketing

Homepage

Project

Consumer Brands: East Meets West

Create a case study of Asian consumer brands doing well in western market and western brands doing well in Asian market. Make recommendation for Altavia Creative Capital to help those brands better.

Additional information

Project Type

Branding/Marketing/Sales, Strategy

Difficulty Level

Medium

Deliverable

Powerpoint or PDF

Deliverable Languages

English, Chinese, French

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