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Project No. PN-FR0002-002 Category Tag

Korean Consumer Brands for Chinese Market or Western Market Today

Business Unit

Shanghai

Brand Origin

France

Company

Creative Capital - Altavia Company
Comprehensive French branding, sales, and marketing agency founded in 1983 and has 2,500+ professionals serving 500+ brands in 40+ countries in 4 continents. Altavia Asia has 200+ professionals in 8 offices in Asia (China, Indonesia, Tokyo, and Seoul). In 2019, Altavia acquired Creative Capital, a branding agency providing retail, digital, visual identity, packaging, and films with cultural impact for Asian companies and consulting services for Western brands targeting Asian customers.

Industry

Lifestyle, Others

Sub Industry

Branding & Marketing

Homepage

Project

Korean Consumer Brands for Chinese Market or Western Market Today

Identify new Korean consumer brands trying to get into Chinese market or western market. Do a case study of successful brands and make recommendations for Korean consumer brands to go global better.

Additional information

Project Type

Branding/Marketing/Sales, Strategy

Difficulty Level

Medium

Deliverable

Powerpoint or PDF

Deliverable Languages

English, Chinese, French

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