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Project No. PN-KR0001-002 Category Tag

Medical Tourism Korea for Seniors

Business Unit

Guangzhou

Brand Origin

Korea

Company

Korea Tourism Organization
Established in 1962 as a government-invested corporation to promote South Korea as a tourist destination. It has 42 offices in 22 countries. KTO Guangzhou Office hosts various events to introduce Korean tourism to Chinese in Guangzhou and GBA (Greater Bay Area 粤港澳大湾区).

Industry

Health & Wellness, Beauty, Lifestyle

Sub Industry

Tourism

Homepage

Project

Medical Tourism Korea for Seniors

Research on health and wellness service providers in Korea that are specialized in serving foreign seniors. Identify good service providers in wellness, medical beauty, medical checkup, vaccination, ophthalmology, and severe treatment for foreign seniors that KTO Guangzhou Office might be interested in collaborating with to invite Chinese seniors to Korea. Think about what you would do if you were given an opportunity to do this as a KTO employee or KTO’s partner company. Try to be creative when deciding the structure and contents of this report.

Additional information

Project Type

New Business, Product Development, Strategy

Difficulty Level

Medium

Deliverable

Powerpoint or PDF

Deliverable Languages

English, Chinese, Korean

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