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Project No. PN-US0002-001 Category Tag

Asian Market Entry Strategy for TVision

Business Unit

New York

Brand Origin

US

Company

TVision
Global leader in TV engagement metrics, using cutting edge technology to measure what was once unmeasurable - how people really watch TV. It is a venture-backed company, deeply immersed in the intersection of data, media, and technology to serve top brands and agencies in the TV and media industries, including ABC/Disney, NBC, and The Weather Channel. TVision is based in New York, the advertising and media capital of the world, and has two other offices in Boston and Tokyo.

Industry

Technology, Others

Sub Industry

Advertising & Media Tech

Homepage

Project

Asian Market Entry Strategy for TVision

Create a feasibility study (market entry strategy) for TVision to enter an Asian country of your choice (i.e. China, Korea, Southeast Asian countries, etc.) Study its current businesses in the US and Japan. Imagine what you would do if you were given an opportunity to do this as a TVision employee or its partner company. Try to be creative when deciding the structure and contents of this report.

Additional information

Project Type

Strategy

Difficulty Level

High

Deliverable

Powerpoint or PDF

Deliverable Languages

English

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