Brand Origin


Business Unit



SZSE (SHE: 002024)

Suning (苏宁)

Founded in 1990, Suning is one of the leading commercial enterprises in China with two public companies in China and Japan and has 280,000+ employees, ranking the third in the Chinese private sector, serving for 600 million customers. In 2020, Suning Holdings Group ranked second in the top 500 non-state owned enterprises in China with annual revenues of $97 billion and continued to top the list of Internet retailing category. Adhering to the enterprise mission of “Leading the Ecosystem across Industries by Creating Elite Quality of Life for All”, Suning has strengthened and expanded its core business as a)retail through a corporate ecosystem comprised by multiple vertical industries, including b)commercial real estate, c)financial services and d)sports. Suning.com, the main subsidiary pioneering in online and offline retailing, has been listed in the Fortune Global 500 for four successive years from 2017 to 2020 (324th in 2020 with $39 billion revenue). Suning Holdings also holds the majority of shares of Italian football club Inter Milan.



Suning.com is a leading O2O smart retail service provider in China: In response to challenges in the era of Internet retail, Suning has unremittingly implemented the strategy of Smart Retail + Connected Scene to promote its full-line expansion, omnichannel online operation and full integration of customer bases. Besides, the company also provides one-stop shopping solutions to its customers by opening its cloud platforms, such as supply chain cloud, customer cloud, logistics cloud, financial cloud and marketing cloud, and forges ubiquitous connected scene-based living circles by making its services available within one hour everywhere and in any form from online to offline, from cities to villages and from shopping centers to residential communities to better meet the needs of its customers. In 2019, Suning.com retained its position among the Fortune Global 500 and topped the 2019 List of China’s 500 Most Valuable Brands with its brand value of RMB 269.181 billion.

As of 2019, Suning.com has established a nationwide all-scenario offline network consisting of over 13,000 innovative Internet stores of different sizes and types, including One Big – Suning Plaza, Suning.com Plaza, Carrefour Community Center, Suning Department Store, Two Small – Suning Convenience Store, Suning Retail Cloud Store, and Multiple Specialty Stores – SuFresh, JIWU, Redbaby, Suning Sports, Suning Cinema and Suning MotorShop, etc, and has taken the lead over its domestic peers. Meanwhile, Suning.com’s online business has also witnessed accelerated growth through self-operated business, open platform, and cross-platform operations, and has been among the top three B2C platforms in China.


Suning Finance

Being a pioneer in O2O Finance in China, Suning Finance mainly consists of 3 entities: Suning Financial Services Company, Suning Bank and Suning Consumer Finance Company. Built on the full-scenario, multi-industry and all-consumer business ecosystem and operating following the business logic and development model of “Fintech + Scenario Finance = Inclusive Finance”, Suning Finance focuses on “5+1” core segments: supply chain finance, SME finance, consumer finance, payment, wealth management and financial technology output to empower Suning’s industrial ecosystem and provide consumers and small and medium-sized enterprises with high-quality “full-scenario, more inclusive” integrated financial services through the comprehensive financial service chain. As a new generation unicorn, Suning Finance has been committed to innovating financial technologies, focusing its R&D efforts on six core technologies: big data risk control, blockchain, Internet of Things, financial AI, financial cloud and biometric identification, led the way in various technology fields, and has been selected among the first 16 fintech pilot units by the Central Bank. Suning Finance has an AAA corporate credit rating, the highest in China, generated the annual transaction volume of more than RMB 1 trillion in 2019 for three years in a row, and has more than 90 million registered users and the total assets value of more than RMB 100 billion.


Suning Real Estate

Suning Real Estate, the owner and management platform of properties of Suning smart retail outlets and scenario Internet portals, focuses on the intelligent development and operation of contemporary urban spaces. Relying on its industry chain driven by two wheels “Commercial Development + Real Estate Operation”, it has developed its business in four real estate segments – commercial, industrial, residential and logistics real estate, and three smart operational fields – shopping malls, luxury hotels and property management to build a “smart retail” ecosystem with diversified business forms, perfect urban layouts, a balanced asset structure and a liveable environment. In 2019, Suning Real Estate ranked among the TOP 5 of China’s Top 100 Commercial Real Estate Enterprises, the TOP 20 of China’s Most Valuable Real Estate Brands and the TOP 50 of China’s Top 100 Chinese Real Estate Enterprises. In the mid-and-long term, Suning Real Estate will achieve its target – building a portfolio of 50 Suning Plazas, 300 Suning.com Plazas and 100 star-rated hotels.

In the future, based on its business philosophy of Sharing Capabilities, Linking Resources, Building Platforms, Win-Win Cooperation, Suning will continue to vigorously push forward its High-Tech Suning, Smart Service strategy and partner with industry players to expand into the global market and diversify its portfolios with technology support and global operation to achieve its vision of Global Suning Built to Last.

Projects by Suning (苏宁)


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